Ideas for the Emergence of the First African Global Brand
Insights from the Business Models that Shaped the 20th Century Africa
Mapping Africa’s Corporate Impact Opportunities Using the SOS Matrix
The World Needs Africa
By 2050, Africa’s population is projected at 2.5 billion, more than 25% of the projected global population. With Africa’s youth population projected to double from the current 60%, the 21st century Africa will be home to the world’s youngest population. The growing connection of the continent’s population to the global economy indicates the emergence of a sophisticated, globally competitive Africa, potentially making the continent the 21st century hub for global business, an Africa that the world cannot ignore.
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Africa Needs You
Where the world sees Africa’s problems, I see opportunities for your brand. For Africa to tick the boxes of “No Poverty”, “Zero Hunger”, “Good Health And Wellbeing”, “Quality Education”, “Affordable and Clean Energy”, “Industry, Innovation and Infrastructure”, or any of the other aspirational items on the list of the 17 United Nations Sustainable Development Goals (SDGs), the continent’s transformation must be driven by globally competitive and socially innovative brands doing business in Africa.
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You and I can Remake Africa
I am often asked what keeps me awake at night. In 2021, 21 years into the 21st Century, I accepted a challenge to make the 21st century the African century. I realized that Africa’s problems can be solved by transformative brands and that a nation or continent is only as competitive as its brands. As a strategic thinker, my goal is to inspire the emergence of globally competitive and socially innovative brands solving Africa’s problems profitably and sustainably. If that sounds like your brand, then you and I should be having a conversation.
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