Through the Remake Africa campaign, I am on an audacious mission towards “Creating the 21st Century Africa” in partnership with Africa’s brands. The 21st century Africa is that Africa that will successfully solve its developmental problems in this century and reposition itself from Third World to First.
Businesses and brands are crucial to the mission to “Remake Africa” because they are pivotal to the state of nations, continents and the world. A nation is only as competitive as its brands and Africa’s competitiveness as seen in the Global Competitive Index is a reflection of the scorecard of its brands in the global indices of brand value. It is notable that, even as no African country makes top 50 in the Global Competitiveness Index, no African brand makes top 500 in the global rankings of brand value.
The transformative brands that will change the Africa narrative will be brands that are committed to two objectives – first, a Bold Hairy and Audacious Goal (BHAG) to become global brands and, second, a commitment to corporate social innovation characterized by the deployment of strategic assets towards solving Africa’s problems profitably and sustainably.
By providing thought leadership in the form of Ideas, Insights and Intelligence around three broad strategic themes, namely Corporate Social Innovation, Global Brand Competitiveness and the Global Geopolitics of Business, the Remake Africa thrust seeks to facilitate the emergence of globally competitive and socially innovative brands doing business in Africa and from Africa to the world.